The logo design for Clarus Creative underwent an extensive process, with three earlier versions preceding the final design launched in 2021. Guided by the Founder and Creative Director’s unwavering vision, the logo reflects a profound dedication to her daughter, Julia Claire. The name “Clarus Creative” derives its inspiration from the essence of youthfulness, brightness, and clarity. The inclusion of a colorful pinwheel icon alongside the company name serves a dual purpose. Firstly, it symbolizes the imaginative and playful creativity inherent in a child’s heart and mind. Secondly, it represents a prism, vividly depicting a vibrant color wheel. This carefully crafted logo encapsulates the essence of Clarus Creative, capturing its commitment to youthful creativity and a vibrant spectrum of ideas.